In this episode of the Valor Impact Podcast, Jon Soriano sits down with Rene, a powerhouse in the sales world who turned his hustle into a thriving business. From dropping out of high school to becoming a top performer in the solar industry, he’s a true testament to the power of determination, hard work, and believing in your own path.This episode takes you on a journey through his early years of car sales, buying and flipping cars at just 17 years old, and how that passion for sales transformed when his life changed with the birth of his daughter. Realizing there was no “Plan B,” he dove into finding his niche—working with the Spanish community—and has since become a leading force in the industry, even winning the prestigious Level Up Award at Legacy Powers for the largest year-over-year growth.What makes this episode stand out?It’s about authentic connection—the story behind how Jon’s guest built trust in the Spanish community by connecting on a personal level, sharing real stories, and understanding their needs. He shares how telling stories, not just facts, creates meaningful connections and drives results in sales. When you genuinely care about the people you're serving, they’ll open up, ask more questions, and trust you.If you’re looking to understand how to build trust, niche down in your business, and succeed by connecting with your target audience in an authentic way, this episode is a must-watch.Ready to take your sales to the next level and build real connections?👉 Subscribe to the Valor Impact Podcast for more real-life stories of success, leadership, and growth.Follow us for more insights:- Instagram: lgcyvalor