In this episode, we sit down with Taylor Armstrong – host of the largest podcast in the solar industry and a 13-year door-to-door sales veteran with over 600 installs. From donating plasma to buy meals to earning multiple six figures in solar, Taylor shares his story of grit, consistency, and how he built a platform that’s helped thousands of reps stay in the game.
This episode is packed with insights on mindset, sales consistency, leadership, overcoming adversity, and finding purpose in the process. Whether you’re a new rep or seasoned vet, this is one you’ll want to revisit.
🔥 Don't forget to like, comment, subscribe, and share this with someone in the door-to-door or sales industry who needs this message.
⏱️ CHAPTERS
00:00 - Intro: “It’s been my dream to come on this podcast.”
01:32 - Why Taylor got into door-to-door sales
03:15 - From plasma donations to pest control
05:40 - The moment Taylor switched to solar
07:12 - Making 3x more in solar with half the work
08:35 - Consistency in one market for 9 years
10:02 - The mindset shift that made all the difference
11:55 - Why solar was the only option
13:20 - Starting The Solarpreneur Podcast
15:50 - Turning rejection into a yes: Ashton’s story
18:40 - How the podcast helped change the industry
20:40 - The secret to staying consistent
22:50 - How Taylor gamifies his sales process
25:15 - The “one more rep” philosophy
26:50 - Finding joy in the mundane
29:00 - Dealing with setbacks and unpaid commissions
31:05 - Staying grounded through comparison and humility
33:00 - Embracing adversity in solar
35:30 - Leadership through uncertainty and the Stockdale Principle
38:05 - Winners cry for 6 seconds, losers cry for 6 years
39:40 - Overcoming fear and worst-case thinking
41:00 - The power of sales skills in any economy
42:00 - Balancing marriage, fatherhood, and leadership
45:12 - Time-blocking, date nights, and Sunday boundaries
47:00 - Why you should involve your spouse in your mission
48:30 - Final thoughts and where to connect with Taylor
👇 Ready to level up your solar sales game and train with the best?
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🔗 Connect with [ Taylor Armstrong ]:
🎧 Podcast: The Solarpreneur (Spotify, Apple, YouTube
