A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and catering program. Along the way, we’ve learned a huge lesson: burnout often doesn’t come from working too much—it comes from being disorganized. In this episode, we break down the systems we use to manage our time, execute on ideas, and help our team avoid stress and inefficiency. We talk about how transitioning from barista to owner or operator brings new challenges and how tools like Notion, task prioritization, and long-term thinking can make all the difference.
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Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep147
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
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Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00:00 - Intrrrrrrooooooooooooo
00:02:17 - Another Week Down the (Good?) Drain
00:03:48 - Let's Talk Money Honey
00:09:03 - Point 1: Purple Cow
00:18:47 - Point 2: Systems
00:35:06 - Point 3: Evoked Set of Customers
00:52:09 - Breakdown of the numbers