A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode, we sat down live from the hotel room to debrief as a squad on our second-ever Specialty Coffee Expo experience. From serving at our Roaster’s Village booth to cupping incredible coffees, linking up with producers, and forming deeper bonds as a team, Expo 2025 was one for the books. We got to meet so many of YOU, which always blows our minds and warms our hearts. Whether you’ve never been to Expo and are curious what it’s all about, or you were there slinging shots too, this episode captures the vibe, the chaos, and the beauty of Expo in all its glory. Shoutout to everyone who stopped by, said hey, or inspired us in any way—y’all make this community what it is.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
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Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 - Start
00:40 - INTROOOOOOOOO
02:37 - Ethan
06:13 - Paul
09:59 - Lynden
13:42 - Savvy
16:48 - Sammy
24:46 - Luke
30:13 - Riley