A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curtain and share our real numbers from the first half of 2025 across both of our cafes. We break down how much we earned, how much went to cost of goods sold (COGS), what our labor percentages are, and why it feels like there’s never quite as much left over as you’d think. Whether you’re an aspiring cafe owner or a seasoned vet trying to better understand your margins, this episode is all about transparency and growth. We even get into how our inventory systems evolved, our goals for tracking waste, and the tradeoffs of running a coffee business where profit margins are razor-thin. Oh yeah, and we talk about half birthdays and David Archuleta.
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