What does good company culture actually look like, and how do you build it from scratch when your whole team is scattered across time zones?

In this episode, Jason Moore and Ephie Risho hang out with special guest Dave Laird, who left a cushy leadership role to launch a tech startup tackling one of the most painful headaches in the auditing world. But for Dave, the tech isn’t the main story; the culture is.

We discuss why culture isn’t about free snacks or Friday Zoom happy hours, but about creating a place where people genuinely want to show up. Dave shares how he’s intentionally designed connection into every part of his company—from how his team collaborates remotely, to how they build trust with customers, to how they ensure everyone’s rowing in the same direction.

If you’re building a team, running a startup, or just trying to make your company feel a little more human—this one’s going to stick with you.

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