Innovation is at the core of what companies must do in the fast-moving world of technology. Grow or become obsolete—it’s a common story told again and again. In this episode, Ephie Risho and Jason Moore unpack and discuss an article by Rachel Kobe, Chief Design Officer at Paypal titled: Fueling Innovation: How Design Leaders Drive Product Transformation.

The first step is to start with the “Why” and ensure design thinking is core to any innovative discussions. Don’t just build things because they’re on the roadmap; question them and dig into the possibilities. Driving innovation doesn’t just happen; it requires us to think beyond execution and dig much deeper. As usual, Ephie and Jason sprinkle in their own experiences to give life to the episode.

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