The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
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The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
#71 Restore Trust Through Digital Experience Branding
UXDA | Financial UX Design Podcast
19 minutes
4 months ago
#71 Restore Trust Through Digital Experience Branding
As banking rapidly moves into the digital space, one critical question remains: where does trust go? This episode unpacks how financial institutions can rebuild one of their most valuable — and increasingly fragile — assets: customer trust in a digital-first world. Discover why experience design isn’t just about aesthetics — it’s about building credibility, loyalty, and long-term success in modern finance. Explore how shifting from personal, face-to-face interactions to digital platforms has...
UXDA | Financial UX Design Podcast
The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
