The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
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The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
In today’s fintech race, efficiency alone isn’t enough. This episode challenges the industry’s obsession with faster transactions and flashier features, making the case for a deeper, human-centered approach: building trust and emotional connection through digital banking UX. We'll explore why digital platforms often fall short of the security and reassurance customers feel in face-to-face banking despite their speed and convenience — and what it takes to close that emotional gap. The future ...
UXDA | Financial UX Design Podcast
The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...