The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
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The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
The real battle for customers isn't happening through branch locations, branding, and fee structures anymore — it's happening inside smartphone apps. And in this new financial landscape, a mediocre digital experience doesn't just slow downloads. It erodes loyalty, trust, and revenue. In this episode, discover how visionary banks abandon legacy mindsets, embrace AI-powered personalization, and turn UX into a true competitive advantage. We unpack bold concepts like Dopamine Banking and reveal ...
UXDA | Financial UX Design Podcast
The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a supe...
