Discover the unique user experience path that Branden Schossler, Co-Founder / Producer at World Crafters, followed in this twelfth episode of Season 3.In this episode of UX Pathways, Branden Schossler shares his journey from performing at kids’ birthday parties to co-founding World Crafters, a company that creates large-scale immersive events blending education and entertainment. Drawing from his background in customer experience at Hyland Software and KeyBank, Branden applies UX tools like journey mapping and persona development to design meaningful, multi-sensory guest experiences. He emphasizes the importance of balancing big-picture thinking with small, sensory details, avoiding “default” experiences, and truly understanding the end user’s perspective. Branden recommends resources such as The Power of Moments and organizations like the Customer Experience Professionals Association for those entering the field. His advice centers on combining a passion for the product with intentional experience design and ongoing professional engagement.