Discover the unique user experience path that Susan Weinschenk, CEO, The Team W, followed in this eighth episode of Season 3.In this podcast, Marc interviews Susan Weinschenk, CEO and Chief Behavioral Scientist at The Team W. Susan discusses her career journey, which blends user experience (UX) and behavioral design, drawing on her background in psychology. She emphasizes the importance of understanding human behavior to design technology that works for users. Susan also reflects on her extensive experience writing books, particularly her well-known title 100 Things Every Designer Needs to Know About People, and shares insights into why designing positive user experiences is challenging. She attributes this difficulty to flaws in the software development process, short-sightedness in design, and a general lack of awareness or care for user-centered design. Susan stresses the importance of passion, continual learning, and the diversity of roles in the UX field, offering advice for everyone interested in the profession. She encourages aspiring professionals to stay committed, highlighting that while it requires dedication and expertise, it's a fulfilling field with many opportunities for specialization.