Do Designers Need Jobs to be Done?

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UX Like Us

Roman Bercot & Larry King

29 episodes

6 days ago

UX Like Us is a podcast for the User Experience community. Designers, researchers, analysts, strategists - even product managers and front-end developers - will feel right at home as we discuss the techniques, tools, and toys that help us bring great products to life.

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All content for UX Like Us is the property of Roman Bercot & Larry King and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

UX Like Us is a podcast for the User Experience community. Designers, researchers, analysts, strategists - even product managers and front-end developers - will feel right at home as we discuss the techniques, tools, and toys that help us bring great products to life.

Show more...

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Do Designers Need Jobs to be Done?

UX Like Us

57 minutes 5 seconds

6 years ago

Do Designers Need Jobs to be Done?

Summary

Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.

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Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms
Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b
Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20
The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

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Overcast (https://overcast.fm/itunes1362088405/ux-like-us)

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@UXLikeUs - https://twitter.com/uxlikeus
@LAKing - https://twitter.com/LAKing
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