
Adam Howell launched Accomplice in 2021—one of the first generative AI design tools, before Midjourney or DALL-E 2. Now as Principal PM for AI at Versapay, he's seen both sides: building AI tools AND integrating them into real UX workflows.
In this episode of UX Evolved, Adam breaks down what's actually different about the AI disruption versus the Web 2.0 and mobile shifts he lived through at JotSpot, Google, and InVision.
Key Insights:
Timestamps:00:00 - Introduction03:15 - What UX meant in 2005 (spoiler: almost nothing like today)12:30 - Building through the Google/AJAX revolution22:45 - Creating Mocksup and the prototyping tool wars31:20 - Launching one of the first AI design tools43:10 - Why this disruption feels different52:40 - Skills that survive every tech shift58:30 - What UX looks like in 5 years
About Adam Howell:Principal Product Manager for AI at Versapay | Former Google UX Designer (Gmail, Google Sites) | Co-founder of Mocksup (acquired by InVision) | Founder of Accomplice (early AI design tool)
About UX Evolved:Long-form conversations with UX veterans navigating AI transformation. New episodes monthly exploring how our profession adapts and thrives.