The Power of Video Content in Marketing w/Jan Heinemeyer

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UX Design to WIN in Business

Dinghy GmbH

36 episodes

2 weeks ago

Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required. Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.

All content for UX Design to WIN in Business is the property of Dinghy GmbH and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business,

Entrepreneurship

The Power of Video Content in Marketing w/Jan Heinemeyer

UX Design to WIN in Business

40 minutes

1 year ago

The Power of Video Content in Marketing w/Jan Heinemeyer

Summary

In this episode, Nils Borgböhmer and Jan Heinemeyer discuss the intersection of UX design, freelancing, and content management. They explore how freelancers can optimize their workflows and leverage AI solutions to enhance their business strategies. The conversation delves into the importance of video content in SEO, the evolution of content management systems, and practical tips for repurposing existing content to maximize visibility and engagement. In this conversation, Nils Borgböhmer and Jansen discuss the evolving landscape of content management and marketing, emphasizing the role of AI in streamlining processes. They explore how businesses can leverage existing social media content as a source for broader marketing strategies, particularly through automation. The importance of video content is highlighted, with practical advice on how small to medium businesses can enhance their online visibility and engagement through effective content creation and repurposing.

Chapters

00:00 Introduction to UX Design and Freelancing
02:59 The Evolution of Freelance Networks
06:05 Content Management and AI Solutions
09:04 Optimizing Content for SEO and Video
12:02 The Shift Towards Video Content
15:00 Leveraging Video for SEO Success
18:05 The Importance of Semantic Structuring in Content Management
24:01 Streamlining Content Management with AI
30:14 Transforming Social Media into Content Sources
34:38 The Power of Video Content in Marketing
39:43 Practical Steps for Improving Online Visibility

About the author
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Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.

On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.

Keywords
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user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, UX Design, Freelancing, Content Management, AI Solutions, SEO, Video Content, Digital Strategy, Automation, Marketing, User Experience, content management, AI automation, social media, video marketing, online visibility, generative AI, content repurposing, marketing strategies, small business, digital marketing