This video emphasizes the significance of visual design in creating a positive user experience. It argues that high-quality visual design cannot be achieved quickly and requires careful attention to detail. The script also addresses misconceptions about UX designers, rejecting the idea that they should not be involved in visual or UI design. It stresses that while utilitarian design fulfils basic needs, excellent visual design fosters positive emotions and provides a superior user experience. This, in turn, leads to higher user engagement, trust, conversion, and retention. Therefore, visual design is portrayed as an indispensable aspect of UX.