“Why doesn’t my company value design?”
Wrong question. The right one is: What have I done to show how design can impact the business?

Most people get it wrong. They think companies are supposed to value them first. But here’s the uncomfortable truth — nobody gets valued by default. Not designers. Not developers. Not anyone.
Value doesn’t come with your role. It comes from the impact you create.

So if you ever feel like your work isn't respected — don’t wait for permission. Show them what you can do. Ask yourself: “What have I done to make them see the power of design?” Because the world doesn’t reward you for what you know. It rewards you for what you prove.

And no — big companies aren’t special. They just have more people who’ve learned to speak the language of business. If you learn to listen, understand the experiment behind the chaos, and use design to reduce the risk of that gamble — you’ll always be valued. Not because of your title. But because you helped the team win.