In this episode, we are joined by Larry Marine, a pioneer in UX research with over three decades of experience and more than 250 successful projects. He's elevated product leadership for companies like ProFlowers and FedEx Print Services and is the author of Disruptive Research. He currently serves as the Director of Research and Design at LSA Digital.Discussion Points:~ How was the journey for you, starting back in the 90s—how do you see the changes in UX from then to now? 1:57 ~ How different is the workload you're managing now, and what are the key differences compared to the early years of UX? 4:44 ~ Does your life experience—military discipline, moving across the country—reflect in the way you approach design? 8:00   ~ How can applying AI to large-scale research repositories help identify and bridge user knowledge gaps more effectively than traditional personas? 13:57 ~ What is advanced UX, and how does it differ from traditional UX methods? 16:39 ~ What advice do you have for senior UX professionals who are at a crossroads—either learning AI or moving into management? 26:38 Show notes:  ~ Excellent design tries to address that knowledge gap by embedding what you know about the product into the design. ~ Personas are far too vague. They don't describe anything that will affect your design. ~ I didn’t like the whole management track. I’m an individual contributor, and I do hands-on work because that’s where I add the most value. ~ Observations are far better than interviews. People often say one thing and do another. ~ If 100 people are doing the same thing 100 different ways, it means nobody knows how to do it right. Let’s design to guide them to the best practice. Links:https://www.linkedin.com/in/larrymarine/https://lsadigital.com