What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
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What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
Design Portfolios with Martijn van den Broeck (Designer at Google)
UX & Growth Podcast
42 minutes 51 seconds
5 years ago
Design Portfolios with Martijn van den Broeck (Designer at Google)
What are the key pieces of a great portfolio? What are the best tools for building and launching one? And what are the pitfalls to avoid? In this episode, Martijn van den Broeck (Designer at Google) joins me to talk about the art and science of design portfolios. For years, Martijn has closely studied portfolios, developing expertise in everything from the ideal number of case studies to the right way to handle an NDA and beyond. He shares a comprehensive approach to building, launching, and leveraging a portfolio.
"I'm surprised by how few people actually have read their NDA and tried to understand it. One thing I did was write an article about what I learned while interning at IDEO. So I couldn't go into the specifics of projects, but I could still say, 'Hey, I went to IDEO and I learned all these amazing things' that weren't NDA protected." — Martijn at 22:56
Martijn's portfolio guide: https://medium.com/portfolio-principles
Martijn on Twitter: https://twitter.com/MartijnvdBroeck
Martijn's portfolio: https://martijnvandenbroeck.com/
Austin on Twitter: https://twitter.com/ustinknight
More about me and the show: https://austinknight.com/
UX & Growth Podcast
What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
