George Marshall (born 1964) is a British environmental campaigner, communications specialist and writer. He is the founder of Climate Outreach and is a specialist in climate communication. He is the author of Carbon Detox (2007) and Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change (2014). Links ______________________________ Profile: https://uk.linkedin.com/in/climategeorgeIntergroup Conflict Paper: https://onlinelibrary.wiley.com/doi/abs/10.1002/ejsp.3127 Conservative vs Socialist Paper: https://theconversation.com/conservative-governments-protect-more-land-while-socialists-and-nationalists-threaten-more-species-236519 Timestamps ______________________________ 0:00 - Introduction 0:22 - Why psychology is critical to mitigating the impact of climate change 9:33 - How can we communicate more effectively on climate change? 14:29 - Can climate change be addressed as a policy issue, rather than a political issue? 22:07 - Building broader political identities to mobilise action on Climate Change 32:38 - The need for trusted messengers 43:00 - How to push beyond political identities to mobilise action? 51:39 - The weaknesses of climate change as a motivator for action