Dr Jeff Rotman is a Senior Lecturer in the Department of Marketing and co-director of the Better Consumption Lab at Deakin Business School. He is the recipient of the 2021 Vice-Chancellor’s Early Career Researcher Award for Career Excellence. He specialises in research on consumer psychology with a specific focus on the areas of ethics, emotion, and sustainability. Links _______________________ Jeff Rotman: https://www.deakin.edu.au/about-deakin/people/jeffrey-rotman Spotify: https://spoti.fi/3jkFkD3 Apple Podcast: https://apple.co/3A4PPjZ Google Podcast: https://bit.ly/2SwB9Jr Instagram/Twitter/Linkedin: @utopiaisnow Timestamps ____________________ 0:00 - Teaser 1:34 - Our minds handle risk strangely – and that’s partly why we delayed climate action so long 12:46 - What is motivated reasoning and why is it crucial to understand? 22:18 - Group identity and survival 33:07 - Us vs. them morality, selective reasoning, and green beard traits 46:19 - What are the ways we can shift our perception to mitigating climate change? 53:28 - Is shame an effective motivator in mitigating climate change? 1:03:12 - Status seeking as a strategy for encouraging green solutions 1:09:28 - The one marketing insight that everyone should know 1:12:50 - What is Jeff’s Utopia? Credits ____________________ Thumbnail: Headshot Music: A Journey Through The Universe – Lesion X