This week, Keith and Brendan dive into the psychology of attention. How controversy, chaos, and corn mazes can sometimes drive more awareness than success itself. From North Korea’s overturned world record lift to the viral downfall of the Arizona Cardinals, they unpack why audiences flock to failure, not perfection. Later, they break down Maxwell House’s tongue-in-cheek rebrand and discuss how nostalgia brands are trying to connect with modern consumers without crossing into cringe. This along with travel delays, haunted forests, and a surprisingly deep discussion about the marketing efficiency ratio.