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Distraction Marketing - How companies mask shrinkflation
Users Always Lie
37 minutes 31 seconds
2 months ago
Distraction Marketing - How companies mask shrinkflation
Keith and Brendan dig into the subtle (and not-so-subtle) ways brands keep consumers from noticing when prices rise or products shrink. From distraction marketing to brand voice to why sales still hook us, this episode unpacks the tricks behind the shelf. Plus, a lively round of listener questions from The Water Cooler about B2B vs B2C marketing and much more.
Music: “SafetyNet” by Drey Voss
