Kyle Soucy is the Founding Principal of UsableInterface.com.

In the second part of our conversation, I asked Kyle about the role of AI in UX research, especially when it comes to creating journey maps and personas. She shared key takeaways from her recent talk at the UXPA conference, where she emphasized that AI should be seen as a tool to enhance—not replace—human insight. We also explored projective techniques, which Kyle uses to surface deeper user needs and emotions during research. She explained why these methods are so powerful and gave examples of how they can lead to richer insights. Finally, Kyle opened up about her current journey writing a book on projective techniques, and why she’s focused on making the content practical and actionable for UX professionals.

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