Bud Rodecker explores the space between logical constraints and formal play. He is founder and design director at Span, a Chicago-based studio crossing the boundaries of communication design in all mediums. He is a former president of the Society of Typographic Arts, and he is a board member of the Chicago Design Museum.

Bud joins Sevy to talk about how an old Photoshop demo changed his life, the role designers play in social and environmental justice, and important lessons he's learned since working his way up from intern to partner and then founder — including the secret to winning clients over.

User Journey w/ Sevy is presented by the Society of Typographic Arts, Chicago's oldest professional association for design. Learn more at userjourney.show.