In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution.

You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing.

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