Most companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery.

In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution.

We cover:
✅ Why so many businesses are successful in spite of themselves
✅ How Galileo helps companies see every touchpoint and make data-driven decisions
✅ The real problem with free analytics tools like Google Analytics
✅ Why standard attribution models fail to capture the full picture
✅ The future of marketing intelligence and AI-powered attribution

🎧 Listen now

🔗 Learn more about Galileo: https://arcalea.com/