In this edition of the UpTech Report, we meet with Mo Asady, the CTO of Convirza, to learn about how marketing teams are tracking and evaluating sales calls using AI.

If you only have one or two sales calls to make, it’s easy to evaluate what happened after the call. However, if your team needs to examine the trends across hundreds of hours worth of conversations, artificial intelligence is likely a better solution.

Through speech recognition, natural language processing, and ultimately, machine learning algorithms, Convirza’s tech is learning about how your team does business. Then, it’s analyzing the calls, providing actual scores about lead quality and a team’s phone skills.

In the near future, this call tracking technology will even be able to help guide the sales conversation itself, giving the salesperson specific directions about which parts of the script to hit next.

It’s not just about going down a sales checklist, it’s about understanding exactly what is going on in the conversation, in real-time, and then using this information to make data-driven marketing decisions.