Today's guest is Steve O'G, the creator behind a thriving YouTube channel dedicated to alternative music and reaction-style content. His channel continues to grow, and we wanted to know the secrets behind his success 

We dive into how Steve monetizes music reaction content, what the industry thinks about it, and the real value of his reactions. Steve also shares his journey into music, spending most of his 20s touring the world with various bands and even playing drums in front of 1,000,000 people at the London Olympics! 

This episode is perfect for anyone looking to start on YouTube, or for those in the music industry who want to understand the impact of reaction channels. Let’s get into it