Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
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Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Episode 4: Rational Marketing vs Irrational Customers
Uppwards - The B2B Marketing Podcast
31 minutes 55 seconds
3 years ago
Episode 4: Rational Marketing vs Irrational Customers
Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!
Uppwards - The B2B Marketing Podcast
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
