Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
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Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
Uppwards - The B2B Marketing Podcast
30 minutes 50 seconds
6 years ago
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners.
Uppwards - The B2B Marketing Podcast
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
