Uploading is the podcast that helps you turn content into business. Hosts Blaine Bolus & Ramon Berrios, co-founders of Castmagic, take you behind the wheel with the world’s best creators, marketers, and professionals who have cracked the code on how to profit through content.
You’ll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more.
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Uploading is the podcast that helps you turn content into business. Hosts Blaine Bolus & Ramon Berrios, co-founders of Castmagic, take you behind the wheel with the world’s best creators, marketers, and professionals who have cracked the code on how to profit through content.
You’ll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more.
How to Attract, Convert, and Retain Podcast Listeners: Strategies from Stephanie Arakelian of Impact Theory
Uploading
35 minutes 47 seconds
1 year ago
How to Attract, Convert, and Retain Podcast Listeners: Strategies from Stephanie Arakelian of Impact Theory
Stephanie Arakelian has built a distinguished career in digital marketing and podcasting. Initially running her own social media and digital marketing agency, she was introduced to CurtCo Media, a budding podcast network at the time. Stephanie took on a role managing their social media and digital marketing initiatives, rapidly developing a passion for the podcasting industry. Enthralled by its growth and potential, she decided to close her agency and immerse herself fully in the world of podcasting. Stephanie now serves as the Podcast Marketing & Audience Development Specialist at Impact Theory.
In this episode of "Uploading…," Stephanie Arakelian shares insights on creating podcasts that convert and repurposing content for business growth. She discusses the nuanced differences between YouTube and podcast audiences, emphasizing the importance of understanding audience goals and leveraging data for effective content strategy. Additionally, Stephanie talks about the comprehensive production process and subscription model that enhances listener engagement and retention and offers practical advice for new creators.
Uploading
Uploading is the podcast that helps you turn content into business. Hosts Blaine Bolus & Ramon Berrios, co-founders of Castmagic, take you behind the wheel with the world’s best creators, marketers, and professionals who have cracked the code on how to profit through content.
You’ll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more.
