Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community

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UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

TopExpertBrand Accelerator

15 episodes

1 day ago

Join Marina Vishnyakova and Elena Ivanushkina, the co-founders of TopExpertBrand Accelerator in their podcast as they discuss with international leaders, entrepreneurs and experienced professionals tips and strategies to build a powerful personal brand, to grow professional visibility and to pave the way for thought leadership. Personal Brand is the only business asset that is under your control and having a strong brand equals to having an insurance against market fluctuations even in times of uncertainty. It's a must-have tool to build your professional community and spread your big idea.

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Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

27 minutes 20 seconds

4 years ago

Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community

📍Do you know that the concept of Personal Branding has evolved greatly in the past years?

In this episode Elena Ivanushkina is interviewed by Todd Nilson, expert in online community building. We've discussed that and other topics about how to build a strong brand, become a thought leader and build a community around your ideas .

Key messages:

✅ It's not anymore about your ego and self-promotion, but about finding your purpose, the cause you care about, crystalize your expertise and the ways it can help others and learn how to share it

✅There is a lot of empty noise in social media today, and we don't want more of that. We want to see less information, but with more meaning.

✅We see that personal branding is in the service of helping great people sharing their ideas, learn how to be vocal. If you are known in your circle of direct contacts, you have little leverage to impact the change you want to see. If you learn, how to become visible, how to connect, and how to build the community, your impact is greater

✅If you consider yourself an expert you need to be equally skilled in what you do - the area of your expertise and be able to convey your message to a wide audience in a simple way

Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.

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☑️ Connect with Todd Nilsen on LinkedIn

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☑️ Connect with Elena Ivanushkina on LinkedIn

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☑️ Learn more at www.topexpertbrand.com