In this episode together with Sheryl Wharff, Global Alliance Marketing Director at Quantexa (Massachusetts, USA) we discuss how to become a leader in high-tech that is a male dominated industry.
We speak about how your values help you build and shape your personal brand and how important it is to understand YOU, and keep being authentic YOU. What can be done to grow your visibility and influence and get on the cover of the magazine that honours the legacies of professionals from around the world.
Listen this episode, subscribe to our podcast and stay tuned for more tips and real examples that will help you build your brand, your visibility and become a though leader.
Our main takeaways:
📍You need to be a collaborative leader, and you also need to take decisions and responsibility to move forward
📍Leave your Impostor Syndrome behind. Play and leverage the resources that you have! Offer value and contribute to the environment
📍Many women think that you need to always be capable to do 100% of your work. But it´s better to stick to 80/20: Do the 80% and the 20% should be the stretch for you. Without this stretch you are not growing and you are not maturing. If you feel that you are capable to do even 80%, you are already probably ahead in the game. Have confidence to take the opportunity and go for it.
📍Use your LinkedIn network to grow your connections and visibility. Comment, like post of others. Those can be highlights of others´day, especially in our new reality. It's the way to say "Hi". And it does not take so much time.
📍Join and participate in networking groups and associations.
📍Build your brand focusing on your values. Develop your industry or solution expertise. Talk about the things that are career-oriented. Have clarity and help people understand real world things. When you help them, they also help you.
📍Use speaking engagements to develop your expertise.
📍Your awards and your visibility are not about what you say you do in the industry. It's about what industry says you do for others.
📍Passion is so key. You can teach people how to do something. But you can not teach them that attitude and that passion that needs to come through.
📍Have fun in all that you do.
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Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.
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