
The global success of Afrobeats, with Nigerian artists topping international charts and selling out venues worldwide, attracts significant international investment and attention. Ubi Franklin, a music executive and entrepreneur, offers a detailed examination of the complexities of the Nigerian entertainment industry, particularly in the realm of Afrobeat. Franklin discusses the volatility of the music business, comparing it to other high-risk ventures and stressing the importance of perpetual revenue streams like music catalogs, which banks in Nigeria are hesitant to finance due to a lack of understanding and reliance on foreign exchange profits. Ubi Franklin, a music executive and entrepreneur, offers a detailed examination of the complexities of the Nigerian entertainment industry, particularly in the realm of Afrobeat. Franklin discusses the volatility of the music business, comparing it to other high-risk ventures and stressing the importance of perpetual revenue streams like music catalogs, which banks in Nigeria are hesitant to finance due to a lack of understanding and reliance on foreign exchange profits.