As the founder and CEO of Storm 360, an indigenous music label, Asika played a pivotal role in shaping the careers of some of Nigeria’s biggest music stars and elevating the country’s music scene to global prominence. His contributions as an entrepreneur, talent manager, and cultural advocate have cemented his legacy as a key architect of Afrobeats’ rise. Born into a prominent Nigerian family, Obi Asika developed a passion for music and entertainment at an early age.