n the latest episode of the Uphill Athlete podcast, host Steve House talks with author Will Cockrell about his new book Everest, Inc. Cockrell's book explores the evolution of commercial guiding on Mount Everest. They dive into the origins of the Everest guiding industry, the early trailblazers, and how the mountain shifted from a mountaineering challenge to an endurance experience. Will shares stories of the colorful characters who helped shape the business and the ethical challenges. They also discuss the rise of Nepali-led guiding companies and the evolution and current state of Everest tourism. Everest Inc is available on all major book platforms.