ASK COCO #7 | New episode of "Ask Coco" is out!
Today’s question:
"Thinking of opening three more restaurants. How do we scale without losing the high-end feel?"
Scaling a premium experience is not about cloning. It is about codifying.
You do not need to be everywhere. Your standards do.
Build systems that protect the essence of your brand. Train your team to embody it with pride.
High-end is not just in the setting. It is in how people feel, and that starts with how you treat your team.
Respected people protect the brand. Empowered people elevate the experience.
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