We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
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We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
What Every Brand Should Know About Digital Video Ads
Up Your ROAS by OrionCKB
25 minutes 16 seconds
8 years ago
What Every Brand Should Know About Digital Video Ads
Join us as we sit down with Pavan Patidar, Director of Ad Optimization, and discuss the rise of video advertising, why it’s become such a huge part of direct response advertising, and what you can learn to make your video ads the best they can be.
Pavan shares hands-on knowledge about what works, what doesn’t, and what’s surprised him when it comes to video advertising for direct response. With perspective from his time spent at Facebook and his years in the digital advertising world, you’re guaranteed to find actionable insight.
Up Your ROAS by OrionCKB
We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
