We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
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We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
The Insider Secrets to Find Your Best Facebook Retargeting Strategy
Up Your ROAS by OrionCKB
20 minutes 56 seconds
8 years ago
The Insider Secrets to Find Your Best Facebook Retargeting Strategy
Join David Isman, our Director & GM of Paid Search, as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand's optimal retargeting budget. You can find the detailed data and equations on our blog: http://www.orionckb.com/blog
Up Your ROAS by OrionCKB
We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
