We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
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We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.
Balancing Influencers + Paid Social For Better ROAS
Up Your ROAS by OrionCKB
33 minutes 41 seconds
8 years ago
Balancing Influencers + Paid Social For Better ROAS
We sat down with Kylie Chenn, the Director of Operation and Strategy (aka Founder and CEO) of Acanela Expeditions to talk about combining influencers and paid social to maximize your reach and rate of return. Listen and learn as Kylie gives great insight into the best ways to mix influencer and paid traffic together.
Up Your ROAS by OrionCKB
We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4.
From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.