When every day feels like a new adventure, Up Next @ Work delivers the insight and intelligence you need to succeed. Join HR influencers, Jeanne Achille and Katie Achille of The Devon Group, who believe better communications are vital for making sense of what’s happening around you. Listen in as Jeanne and Katie chat with the thought leaders, practitioners, and providers sitting at the intersection of people, processes, and technology to discover what’s Up Next @ Work.
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When every day feels like a new adventure, Up Next @ Work delivers the insight and intelligence you need to succeed. Join HR influencers, Jeanne Achille and Katie Achille of The Devon Group, who believe better communications are vital for making sense of what’s happening around you. Listen in as Jeanne and Katie chat with the thought leaders, practitioners, and providers sitting at the intersection of people, processes, and technology to discover what’s Up Next @ Work.
Up Next @ Work, Episode 19 with Michelle Meehan of The Silver Thread
Up Next @ Work
28 minutes
8 months ago
Up Next @ Work, Episode 19 with Michelle Meehan of The Silver Thread
The rules of HR Tech marketing are being rewritten as companies navigate shifting priorities, faster news cycles, and new technologies like generative AI. In this episode, Michelle Meehan, founder of The Silver Thread, joins host Kate Achille to explore how marketers can keep up by adapting, taking smart risks, and standing out in an increasingly crowded marketplace. With deep experience in talent assessment and purpose-driven branding, Michelle shares why the old playbooks no longer work—and what to do instead.
Episode highlights include:
The risk of clinging to old marketing “rules” and getting lost in the noise.
Balancing the fast-moving nature of modern marketing with the needs and behaviors of HR Tech buyers.
Borrowing from the tech world: developing a "rules roadmap" to navigate shifting industry trends.
Michelle shares her perspective on brands that take risks and push boundaries, emphasizing that marketing is both an art and a science—its impact goes beyond just numbers. Connect with her on LinkedIn and visit The Silver Thread at thesilverthread.com.
Up Next @ Work
When every day feels like a new adventure, Up Next @ Work delivers the insight and intelligence you need to succeed. Join HR influencers, Jeanne Achille and Katie Achille of The Devon Group, who believe better communications are vital for making sense of what’s happening around you. Listen in as Jeanne and Katie chat with the thought leaders, practitioners, and providers sitting at the intersection of people, processes, and technology to discover what’s Up Next @ Work.
