Hitting hard by the pandemic, MICE sectors revenue has been declined significantly 60% compared to 2019 number right before the pandemic. Many virtual format are changing the behaviour how people are networking until now. From the virtual events to hybrid event lately are the way of how this industry is trying to survive during to the pandemic. For almost 2 years, we had experiences how virtual events has replaced the offside events, and we know that the feeling of socialising during conferences where the energy of meeting new people, exchange knowledge, and even walking the alley in an exhibition meeting up the buyers for your products are something we had missed lately. It is indeed  very different experiences and energy that we would never get in online events. With the new variant omicron, the sector must need to face another term of wait and see and depending more on virtual events. 

Will we ever going to experiences offside event again? Or will offside event be replaced with virtual event forever? Tonight, I am discussing with Mr. Suhaimi Sainy, Senior Manager of RX in Singapore to discuss more about The Future of MICE Sector Under The New Normal only on UP IN THE AIR with Beacon.