Optimising Social Media Content Strategy to Target Southeast Asia Market

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Up in the Air with Beacon

Retno Putri

11 episodes

6 days ago

An editorial platform championed by Beacon Strategy Group, where discussion and tourism talks takes place with the practitioners and industry professionals to share their knowledge, ideas and expertise within the industry. We aim to create a positive impact and build a sustainable tourism industry ecosystem. We are also taking more insight about tourism industry in articles. And to read the articles please goes to our website at https://beacon-strategygroup.com/the-fresnel- and follow our social media at @upintheairwithbeacon

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Optimising Social Media Content Strategy to Target Southeast Asia Market - Part 1

Up in the Air with Beacon

41 minutes 46 seconds

3 years ago

Optimising Social Media Content Strategy to Target Southeast Asia Market - Part 1

In Indonesia only, research by HOOTSUITE had shown that in average a person could use social media for more than 3 hours in a day. This has shown the importance of social media in our everyday life. Many brands and destination marketers have utilised social media as one of their communication strategies to hook and generate more audience. Not to mention destination marketers. As a destination marketers we need to understand how to utilise social media in promoting and communicating on our destinations.

With social media has become the important tools of communications we need to understand how to break the clutter-ness in social media in order to reach out to our target audiences in Southeast Asia, as well as how to create effective content to win the game in this market.

Listen to our discussion with Damon Hakim, Managing Partner RedAsia and a well-known travel content creator I Made Wahyu Mahendra only on UP IN THE AIR with Beacon.