Domestic travellers play important roles in the recovery of Indonesian tourism, especially with the rising number of Indonesian rich and super rich people. Insightful discussion with Mimi Hudoyo, Indonesia Editor TTG Asia.

Blessed with greatest population Indonesian domestic market is surely a huge market. In 2018 there were more than 300 million domestic travellers, while the international travellers only reached nearly 16 million. Though the number was slightly reduced in 2019, where Indonesian domestic travellers were more than 280 million and the international travellers were only 16 million.

With the complexity due to the pandemic situation, where restriction has limited the people movement that caused many border closed. Therefore, having international visitors is a great challenge for any destination. Since this crisis is different, I must say that pushing hard on international market could harm the domestic market.

Interestingly, data from Credit Suisse showed that number of Indonesia rich in 2020 are increased 61,69% and its increased 22,29% for the super-rich in 2020 compared to the same period in 2019. Should this be interesting market for Indonesia to tap in during the pandemic? And should Indonesia pay more focus on this market before opening the border for international market, knowing many expert is saying that Indonesia will face the 3rd wave of the pandemic? Could this market be a moment to restart and to recover for Indonesia tourism?

Read also The Fresnel article on: https://beacon-strategygroup.com/the-fresnel-/post/1265603/indonesia-domestic-tourism-the-rising-of-indonesian-rich-and-a-moment-to-restart