
On the latest episode of Unwritten+, Irina Ignatiew talks to Piodor Gustafsson, the producer and creative force behind Black Spark and Rainy Days — and one of the key figures shaping the rise of Scandinavian storytelling on the global stage.
We talk about:
🧠 How The Bridge was literally pulled out of the bin and turned into an international hit
🌍 Why great stories start with local roots — and how to make them resonate across borders, just like ABBA
🧬 The mushroom that launches Stockholm into intergalactic crisis in We Come In Peace
🍳 And how quiet leadership (and a killer fish roll with tapenade and lime sauce) builds lasting creative (black) sparks
We also cover the differences between public and commercial broadcasting, the art of backing the right stories, and why Piodor believes we need more mystery — not less — in storytelling.
🎙️ This one’s full of insight for producers, creators, and anyone working across cultures.