Summary In this episode of the Baldur Connect podcast, we delve into the inspiring journey of Dreamix CEO Stoyan Mitov, a leader who has navigated from humble beginnings in post-communist Bulgaria to running a thriving tech consultancy partnered with global brands.

He shares how early struggles forged his entrepreneurial spirit, the importance of fostering a strong, value-driven company culture, and why giving back to the community matters just as much as scaling a business.

Stoyan reveals how Dreamix maintains a 95% retention rate, invests heavily in employee growth, and creates a sense of belonging that transforms staff members into long-term partners.

He also provides candid insights on balancing business growth, personal fulfillment, and the evolving tech landscape influenced by AI and security challenges. Takeaways

• Gradual Growth and Retention: Dreamix’s success stems from a long-term approach to business expansion and nurturing talent, resulting in an impressive 95% retention rate.
• Values-Driven Hiring: The company focuses on core values such as mastery, autonomy, and team spirit to ensure new hires fit the culture and contribute positively from day one.
• Employee Ownership and Incentives: Distributing dividends and equity to team members fosters a sense of ownership, aligning everyone’s interests and moral obligations as the company grows.
• Continuous Learning and Development: Dreamix actively invests in employees’ professional development—funding elite programs and higher education opportunities to keep pace with rapid industry changes.
• Community and Social Good: Initiatives like teaching at universities, donating revenue, and building civic solutions (e.g., the Citizens app) exemplify the company’s commitment to societal impact.
• Purpose Before Profit: Dreamix avoids certain industries it deems unethical, prioritizing partnerships with businesses that bring positive value to the world.
• Cultivating a Sense of Belonging: Employees feel like family and see the workplace as more than just a job due to transparent communication, long-standing relationships, and authentic leadership.
• Security and AI Challenges: Stoyan foresees growing importance in cybersecurity, data authenticity, and responsible AI usage, influencing how the tech industry evolves.
• Overcoming Hardship Builds Character: Stoyan’s personal history in a challenging environment taught resilience, shaping both his leadership style and the entrepreneurial culture at Dreamix.

Chapters 00:00 Introduction & Professional Background
04:00 Early Hardships & Entrepreneurial Mindset
13:00 Building Dreamix’s Culture & Values
25:00 Defining Company Culture & Mindset
36:00 Giving Back & Community Impact
47:00 Future Trends & Personal Aspirations

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