Dive into an electrifying conversation with Eric Lifson, co-founder of Zulu Network, as he unveils the future of Bitcoin beyond a store of value.    From transitioning from traditional marketing for giants like McDonald's to pioneering in Web3, Eric shares hard-earned lessons on avoiding "ivory tower thinking," the power of deep human insights, and the pitfalls of assuming user needs.    Aspiring founders and Web3 enthusiasts will be captivated by his candid advice on breaking into the industry, building lean teams, and navigating the cyclical crypto market.