What do a sommelier, fine dining, and Web3 marketing have in common? More than you'd think. In this episode, Aubrey Terrazas shares how she went from wine cellars to crypto communities and the transferable skills that made it all possible.    We dive into the realities of Web3 marketing, from building brand narratives and leveraging KOLs to breaking into the space, scaling teams, and making yourself indispensable in a fast-moving industry. Packed with sharp insights and candid advice, this conversation is a must-listen for anyone curious about carving out a career in crypto marketing.