SEO vs. Google | The Race to the Bottom

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Untold Wealth

37 episodes

5 days ago

Join Devon and Vince — economics-savvy graduates — on their journey to uncover the untold wealth of knowledge. We venture into the past, present, and sometimes the future to chat about the economics of things we didn't know about. From the economics of rat-catching in the 1800s to how the US economy was propelled in WW2, we cover it all!

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SEO vs. Google | The Race to the Bottom

Untold Wealth

30 minutes 2 seconds

5 months ago

SEO vs. Google | The Race to the Bottom

A controversial one today. Devon and Vince chat about Search Engine Optimisation (SEO) and it's impact on your Google results, egregious companies that have used parasitic SEO to make untold wealth, and how we can change search engines to handle homogenous content better.

Shownotes:

https://www.researchgate.net/publication/379208332_Is_Google_Getting_Worse_A_Longitudinal_Investigation_of_SEO_Spam_in_Search_Engines